SEO Link Building Strategies 2023

Creating links or backlinks might be helpful if you are an online content creator. In essence, you might have a great piece of content, but your website is fairly new and hasn’t earned much authority yet. So, it is a good way to get links from other trustworthy websites.

Accordingly, Google can find your site more informative and crawl it in the top google rankings. As a content creator for a website, you should keep in mind that backlinks aren’t everything, you should focus on creating useful and high-quality content.

When investing your time to improve your google ranking, use the power of link building. We know SEO Link building should be a challenge for beginners as well as experienced professionals. However, it can be one of your most powerful tools for content reach and gaining organic success.

If you be the one lagging in creating the backlink for your website, you should think of it as soon. Here we came with the guide on creating backlinks and how is it useful to you. Read this page further to get more information about SEO Link Building.

What is SEO Link Building?

SEO Link Building is nothing but obtaining healthy links to your website from other familiar websites. In Search Engine Optimization, this process is termed creating backlinks. As said above, getting links from high-quality websites can enhance the authority of your site. It helps to rank first in the Search Engine Results Pages (SERPs). In this way, Google can identify your page as relevant and trustworthy. So, Link building is considered to be one of the tactics in SEO.

Types of Links

Before getting into the link-building process, we should know about the types of links. The most important types of links are as follows.

1. Nofollow:

If you want to link to another website, but you have no need to crawl that particular site use “No follow” links. It doesn’t pass through authority directly but still, they can provide you with brand recognition and traffic.

2. Follow:

It is vice versa for the Nofollow link. Follow links, pass on authority to a website, and help the search engine about what the content is.

3. Link from Users:

Link from users is not an ideal route to boost your SEO strategy. It was penalized in the past, for those who tried user-generated linking. It is created with the intention to promote your own work. Compared to the other link-building methods that google prefers, links from users are low in quality. Anyways these links will not affect your site, but there is no use in spending time.

Examples of Link from Users:

• Unmoderated blog comments
• Embedded infographics and widgets
• Profile pages of users
• Press releases or guest post
• Advertisements

4. Natural Links

Natural Links mean readers who come across your website with a link to a blog or website. It is a natural organic link without being asked by other webmasters or users to provide you with a backlink. These natural links are most likely to be seen in videos, blog posts, images, and other product listings on someone’s website. It is one of the best and most efficient ways to promote your blog/ website traffic.

How to Build SEO Links?

1. Request Links

If you are interested to get backlinks from a particular website, you should contact the particular owner directly or via mail to make it happen. There are a few things you should remember before requesting backlinks.

• The backlinks you request should be related to your niche.
• Take performance and credibility into account.
• Draft a well-written e-mail before contacting the site owners.
• Use link-building tools.

2. Add Links Manually

Manual link building means, pinning your links yourself on blog comments, guest posts, or press releases. When adding a link yourself, it will be in complete control of your hands. But make sure on placing links that will fall on spam links sometimes.

3. Earn Links

Creative and high-quality content of yours will automatically gain popularity in the internet community and on the way get high-quality, relevant links. It gives a high reward for earning links and simultaneously it requires an equal amount of effort. Apart from that, content is a powerful thing. Good content definitely pays off. And if the readers find it valuable, they automatically link to it.

4. Use Google Webmaster Tool

Google Webmaster Tools are also known as Google Search Console), which is a powerful platform that website owners can use to monitor their site and how it interacts with Google.

Good Tactics for Successful Link Building

1. Create Linkable Assets

The most commonly used linkable asset is an infographic. Link development for infographics is a numbers game! You can utilize typical prospecting techniques to identify more pertinent websites in your niche if you need extra outreach possibilities. Creating this linkable asset will enhance to build your brand awareness and social media attention. You can get these free customizable templates from sites like PicMonkey or Canva.

2. Keep social media Active

Posting your content on social media will automatically raise your target audience and start building backlinks. And once your content looks attractive with graphics and linkable assets, your chances of earning backlinks are likely to increase.

3. Guest Blogging

Guest blogging is the best way to get backlinks. But it can be done strategically. Reach the site owner and talk about your idea on guest blogging.

4. Utilize Broken Link Building

It doesn’t need new content to create, broken link building allows you to capitalize on content that’s already on your site.

5. Find Unlinked Brand Mentions

Brand mentions are references to a company, brand, or service online. These mentions often happen in product or service reviews, blog posts, educational content, and news articles. Brand mentions can directly affect the online reputation of a brand or product.

5. Replicate Competitors’ Backlinks

You may utilize the same link-building method to your benefit if you can figure out what your competitors are doing right. By utilizing lost opportunities to obtain backlinks, you can also enhance their technique.

6. Reclaim Lost Backlinks

While it’s crucial to look for fresh opportunities for link development, it can also be useful to keep an eye out for prior backlinks that you acquired but lost.

How to Choose Backlinks?

1. Anchor Text

While Google’s algorithm uses anchor text to suggest what a website is about and, consequently, might affect rankings, anchor text is also utilized to help provide visitors with context for a given page or site.

2. Authority Score

An authority score can be used to assess the importance of links to a domain or website. Generally speaking, the more heavily your website’s Authority Score is weighted, the more trustworthy your domain is assumed to be.

The Backlink Analytics tool allows you to determine the Authority Score of your website. You may also view the rankings of referring domains to determine the value of these connections to your website.

3. Placement

The upper body of your article is the optimum spot for links. When a user initially arrives, they are more likely to see links at the top of the page than at the bottom, which they might or might not access. Aim to keep links out of the footer, lower body of the content, and sidebars.

4. Reputability

It is all about the volume of visitors the site receives each month. This is typically a good link if the site has been operating for a while and has a sizable amount of traffic each month. It is active on social media and includes aspects that suggest it’s a secure site.

5. Relevance

Links must originate from websites whose subject matter is closely similar to that of your own website. This makes it easier to make sure you are creating relevant links. Get into the mentality while prospecting for link opportunities by considering whether you would still pursue it if Google didn’t exist or didn’t use links in its algorithm.

Note: Detailed information on how to build SEO Links is provided above. Stay tuned to our website to get the latest updates on these relevant topics.

Bio: I’m Leniha Praju, a Freelance Writer and Blogger. I am an enthusiastic person in writing and a good reader. I am very glad to be a part of My Digital Sketch as a Content Writing Intern. A professional and comfy environment to work in.