Get More Customers in Pay Per Click Digital Advertising

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Get More Customers in Pay Per Click Digital Advertising

Pay-per-click advertising is a kind of internet marketing, where ads are displayed on advertisement platforms or third-party websites or blogs. Where advertisers pay for the advertisement each time, once it is clicked. Simply, you should pay, if your ad is clicked. Moreover, this type of online marketing automatically brings visits to your website organically and enhances traffic.

The most popular PPC advertising is ad placement on the Search Engine Results Page (SERP). You can see these ads at the top of SERP when your keyword input is related to the business. These advertising services are available in Google Ads and Microsoft Ads, which operate with real-time bidding (RTB). And the advertisements are sold in a private automated auction using real-time data.

But it’s crucial to comprehend why PPC is important for online business growth before developing a PPC strategy or spending money on a full-fledged ad campaign. Here we explained why PPC Advertising is important to attract more customers to your website.

How Pay-per-click advertising Works?

You can see an ad spot on the search engine results page (SERP) and if a relevant keyword is provided, it works instantaneously. Attaining the top position in SERP depends on a combination of multiple factors, including the bid amount and the quality of the ad.

Based on the keywords that advertisers bid on, an auction is started if there are advertisers interested in showing ads linked to a user’s search query. For the convenience of management and reporting of various regions, product types, or other helpful categorizations, accounts are divided into campaigns. Here are some factors to keep in mind while bidding.


Keywords place a vital role in PPC marketing. If the ad platform gets the right keyword from the users that actually you bid, then it will be displayed. So, you should spend bidding on the right keywords for each ad.


Next to the keyword, advertisers need to prepare ads in their campaigns. These ads consist of headlines, description lines, and a URL. When you are practising different versions of ad copy, you can find the best one.

Ad services like Google Ads and Microsoft Ads provide features called ad extensions that enhance the appearance of ads. These ad extensions enhance the visibility of the ads by making more engaging users. The purpose of each ad extension is as follows,

  • Sitelink extensions provide more links to different pages
  • Call extensions to add a phone number

Budgets & Bids:

In advertising, advertisers need to decide how much they are willing to spend on a given keyword. Budgets on these campaign levels and bids should not exceed your limits. However, it is better to use automated bidding strategies. This strategy will be applied to both individual campaigns and a portfolio of multiple campaigns.

Ad Ranking:

Based on the Bid amount, ad relevance, quality, context of the search, format impact and quality score, ad ranking will differ. Search Engines look at those factors to check which ad is to be displayed first and the most valuable spot on the SERP.


Next, choosing the right keyword is always a must for advertisers to show ads to relevant audiences. Some of the targeting options available to optimize campaigns are given below,

  • Device targeting
  • Location targeting
  • Day and time targeting
  • Demographic targeting

Advertisers can use this technique to target mobile users in the evening or users who are under a certain age and within a particular radius of a given place in order to increase the impact of their advertisements.


This campaign’s ultimate objective extends beyond merely garnering clicks. The actual aim is to increase conversions. These are the objectives that advertisers want viewers to achieve after clicking on their advertisements, depending on the type of business being advertised. The most common examples of conversions are listed below,

  • Purchasing a service
  • Signing up for a newsletter
  • Placing a phone call etc.

It is very important to track conversions to know about the PPC campaign results and how many conversions are there to paid search rather than other marketing channels. In order to gather data, google ad is using a snippet of code placed into the source code of the conversion page. Also, Google analytics service helps you decide how much credit for conversions is assigned to conversion paths.

Benefits of Using PPC Digital Marketing

If the PPC does its work properly, then the rate of return on ad spend (ROAS) should be high. As per that, a visit to your site is worth more than what you pay for it. Achieving a strong PPC campaign is not an easy task. It requires a strong effort to build a PPC Campaign, which includes picking the right keywords and arranging keywords into well-organized campaigns and ad groups. Also, setting up PPC landing pages that are optimized for conversions.

You should learn the knack to conduct the PPC campaign with relevant keywords and well-targeted in essence, it will be rewarded by search engines with low-cost clicking’s on PPC campaigns. If your ads are good enough, then Google will reduce your cost-per-click and simultaneously increases your profit.

  • PPC is cost-effective when it is optimized.
  • The ads will be displayed on the first page of a search engine if google gets the related keyword input.
  • You can achieve the targeted traffic, with more exposure and brand visibility.
  • For each keyword, you can run multiple keywords.
  • In the end, it results in higher click-through rates (CTR), more conversions, and increased sales revenue
  • Promotes instant traffic.

Who Should Go for PPC Google Advertising

This PPC marketing is mainly for small-scale businesses, which starts recently to get the targeted customers and make it a brand. The decision of spending on each keyword is based on your choice. On choosing the keywords, pick them wisely to attract more people.

Google Ads:

The Google platform allows you to create campaigns and they will appear on the google services. Your ad will be automatically crawled to the first page if it satisfies the quality, relevance, size and price. Since Google ads are the most commonly used PPC advertising network, it will work more on your business. There are some factors to keep in mind when creating the PPC campaign.

  • Keywords should be relevant and likely to be searched.
  • Keep a high-quality landing page that looks appealing with a clear message.
  • Concentrate more on quality.

Google Shopping:

Another great example of PPC channel advertising is Google Shopping. Retailers can utilise it to put their products in front of interested customers using Google Ads. Given that, Google is the most popular search engine, having your products appear in the SERPs can significantly boost visibility, impressions, and website traffic. The report says, 65% of people click on the first ad displayed on google SERP. In shopping advertisers

Notes: With the help of My Digital Sketch, we make sure that our customers pay the highest bid price for the greatest amount of visibility on the Shopping carousel. For our clients that have a large number of product SKUs in their catalogue, we automate the laborious process of bidding, freeing their time to focus on other aspects of their business.

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