Social media marketing Specialist

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job Description

We are looking for a motivated Social Media Specialist to attract and communicate with members of specific virtual communities and networks.

A typical social media marketing job is creating and managing a company’s online presence across numerous social media platforms. This includes developing and releasing content, interacting with followers, evaluating stats, and staying current on social media trends. Some specific responsibilities may include:

Creating and executing a social media plan

Content creation and curation for social media profiles

Managing and expanding a business’s social media presence

Metrics from social media are being tracked and analysed.

Collaborating with other departments to ensure that social media initiatives are in line with broader marketing and business objectives.

Keeping up with the latest social media trends and tools Responding to messages and comments and engaging with followers.

A candidate with expertise managing social media accounts, a solid awareness of social media platforms and best practises, excellent writing and communication skills, and the ability to analyse and interpret data would be ideal for a social media marketing role.

Social Media Key Skills

  1. Effective Communication
  2. Creativity 
  3. Content Curation 
  4. Project Management
  5. Aptitude to Learn
  6. Marketing 
  7. Flexibility
  8. Strategic Thinking
  9. Analytical Skills
  10. Community Management 


Qualifications for a social media specialist vary based on the profession, however some frequent qualifications include:

  • A bachelor’s degree in marketing, communications, or a closely related subject is required.
  • Extensive experience managing social media accounts for a company or group.
  • Excellent knowledge of social media platforms and best practises.
  • Graphic design and photo editing software knowledge (e.g. Photoshop, Canva)
  • Knowledge of Search Engine Optimization (SEO) and web analytics tools (e.g. Google Analytics)
  • Knowledge of paid social media advertising.
  • Knowledge of Content Management Systems (CMS)
  • Excellent knowledge of current digital marketing trends and techniques.

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