Offering a good user experience is very important for an e commerce store . It helps you attract more customers and drives traffic to your website . An easy to use website has more advantages than you think .
Here is the list of 10 tips to create a user friendly ecommerce site .
1. Minimalistic and User- Friendly Layout
The reason people visit an ecommerce site is to make the most of it and view thousands of product . A minimalistic layout makes the user’ s experience much more pleasing than any other layout . Websites like Amazon also use this layout to make product viewing a better experience .
2. Product Photography
Use large attractive images with reduced file size . This helps you minimize the loading time of the website . There should be a perfect balance between the image and the file size .
3. Product Description
The voice for description should be promotional . Instead of long paragraphs , try to write a concise statement . The font size should be formal and easy to read ,i.e., mobile friendly .
4. Easy Navigation
This is a crucial part of website design . The products should be divided in different categories to make searching for them easier . an easy to go menu bar can help the customers and guide them through different categories .
5. Avail Search Bar Easily
This is very helpful for customers who know what product they need . It cuts down their time for research . This way they can see what they need without going through a step by step navigation process .
6. Clear Calls to Action
These buttons help you increase the sale of the products . They are very important in a website . They put an emphasis on what the customer should do after they have selected the desired product .
7. Ensure Payment Security
To encrypt the personal data transmitted between the browser and the server, add an SSL certificate to the website . Try to use the payment methods that are already trusted for example , PayPal .If possible add ‘Cash on Delivery’ mode too .
8. Customer Reviews
Try to display as many feedbacks as you can . It will portray an image of you as a genuine seller . It also helps customer to make the right decision .
9. Mobile Responsive Design
Most of the people use mobiles to view products and place orders . With that in mind , keep the website mobile friendly . Any compromise in this can simply hurt the sales rate .
10. Load Time
Try to reduce load time of your website by using WordPress Specialist .Longer the load time , more irritating the customer gets . This makes customers leave the website and go check their products on another one . It is also a very important step for betterment of a website .
Try to take an expert opinion and help while designing your website .Make sure it is safe and secure to minimize the risk of hackers . All the successful websites use the above mentioned tips to increase their traffic and they are beneficial for the sales too .