In many cases , what happens is that to fill a vacuum , sometimes creators end up posting poor content , To avoid that case , here are some tips .
Designers tend to focus on the aesthetics and functionality of their work when starting a new website project . This means that content writing is frequently delegated to the customer. Unfortunately , as a result of this decision , the website’s information is delivered late, in the improper format , and in poor quality .
The key to write a good content is that you should write persuasive and reliable content .
Content creation on a website can be a tough job . So here are the keys to make your content work :
The Difference Between Content and Design
Content is a tangible thing . It means the information you are presenting to your client in form of audio , video , text , image or any other multimedia element . Whereas design is the presentation of the content . It is more about how the user feels about the content .
Most of the people , even experts , are somewhat confused that both of these things are same . But in reality , they are completely different .
Why We Should Start With Content ?
Architects understand that no matter how beautiful a structure appears , it will be unworkable if it does not suit real-world necessities. This law is directly applicable to how we create websites nowadays . The UX designer’s profession , which is still relatively new, was created to act as a glue between form and function, bridging the gap between how something looks and how it is used. However, few organisations have the funds to hire a specialised UX designer, thus this task frequently falls to the web designer, who may be more concerned with aesthetics .
The client who comes to us is interested in how a website will work and what it can do for them , not to write content .
We need to start creating a space for content to fill this gap . It might grow the costs too and you might even face resistance . So here are some strategies to deal with this .
What To Do if Your Client Cannot Afford Copywriting ?
Clients can often see content production as an unnecessary cost and a waste of time . First of all , we have to change this thinking . Professional website cop[y will :
- Consolidate and solidify the overall brand image .
- Save time for you and your client .
- Make the design more effective
- Result in a better user experience
The crux of it is that professionally written content will drive more profit over the investment .
The reason clients underestimate the power of a good content is that they don’t know what its worth . You can tell them by stating the above points about just how important the content is . We all know that selling something is more effective when we show how advantageous it would be for the person in question .
Now lets take a look at some strategies for plugging content writing into website creation .
Strategies for Stitching Design and Content Together
If you want to build a terrific website that meets your client’s business goals and doesn’t leave you scrambling for content, you’ll need to give copywriting the attention it deserves. Following are some key concepts I’ve utilised to improve the process after years of struggle.
1. Run a Content Workshop With Your Client
Taking a session on how important a content is can help you a lot . Here are some keys that you can cover in the session :
- Ask good, open-ended questions like “what may a visitor desire from the homepage?” to discuss the overarching aims. Who would benefit from this information? After reading this page, how might the visitor proceed? ”
- Intentionally , steer the discussion away from how things might look and how the visitor will feel , i.e., design .
- Consider frontloading the session with the importance of content . Give the team good and bad examples and ask them how they feel . Gauge their reactions .
The main purpose of the session is to make the client realise the importance of content .Emphasize the difference between design and content . You can even try to make the session about a single product .
2. Partner with a Copywriter Ahead of Time
Treat copywriting like it is a non negotiable step . It should be standard for you to include it in the part of the process .
You may effectively blend their service with yours by incorporating a copywriter into your approach. When producing an estimate for a client, many web developers take the method of itemising each service. They might, for example, divide front-end and back-end development into distinct deliverables. This is a concern since it gives the client an opportunity to ask unhelpful inquiries. Of course, questioning an investment is prudent, but in this situation, it may force you to justify particular services that are necessary to deliver the entire package.
3. Use Real Content as Quickly as Possible
Don’t be tempted to start creating content while you’re designing. I’ve tried that, but the copy tends to get lost in the design process and forgotten. Nobody questions it until it’s ready to launch, at which point it becomes a nightmare to fix. You don’t want to have to retrofit a content strategy halfway through the design phase; instead, start with real content as soon as possible.
Some Resources to Help Facilitate the Content
You’ll need tools and a procedure whether you’re compiling the material yourself, working with a copywriter, or relying on your client to do so. A frequent strategy, and one that has worked for me, is to take the following steps:
- You audit the current website for a content that : a) needs to be rewritten , b) needs to be deleted , c) needs to be started from scratch .
- You use wireframe models of major pages to prototype out content layout. You can delve into this or keep it at a high level. Although specific programmes such as UXPin and Mockflow exist, I believe that Adobe Illustrator, when combined with the correct wireframe UI kit, works effectively.
Summary : Take Content Seriously
The best web designers understand that composition and user experience are the most important aspects of their work. We act as a conduit between the reader and the information he or she seeks. When dealing with the politics and preferences of most web design projects, it’s easy to lose sight of this. New trends, beautiful CSS animations, and the latest frameworks attract our attention. We become engrossed in the issue, which is why we became designers and developers in the first place.
On the web, we require greater content, which necessitates investment. As designers, we have the option of supporting expert copywriters or diverting our attention to aesthetics. I’ve done both, and I can confidently say that the former generates better work, faster, and with less effort.